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About

Artiphon is designing new instruments to empower the next billion musicians. Their goal is to enable a world where everyone can be musical, where music is a universal element of our collective creative vocabulary.

INSTRUMENT 1 and Orba, their first two smart instruments, launched with record-setting success on Kickstarter thanks to ...

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Publicist
Emily Morrone
646-921-0440

Current News

  • 01/24/202301/24/2023

Minibeats Collaborates With Artists San Holo and LP Giobbi On New AR Music Snapchat Lenses

Transform San Holo’s single “All The Highs” with interactive movements and create a psychedelic world with LP Giobbi’s track “Body Breathe.”

 

San Holo remixes his song with his Minibeats Lens.

 

Minibeats launched as a preview on Snapchat last month, bringing forth beautifully-designed AR Music Lenses in collaboration with artists, merging musical co-creation and visual creativity for fans. San Holo and LP Giobbi are now launching their own...

Press

  • WIRED, Feature story, 11/20/2022, Review: Artiphon Orba 2 Text
  • TechCrunch, Feature story, 05/31/2022, Artiphon’s delightful Orba handheld synthesizer gets a sequel Text
  • Engadget, Feature story, 05/31/2022, Orba 2 adds a sampler and more to an excellent musical fidget toy Text
  • ABC 7 LA, Airplay, 02/03/2022, Palm-sized instrument makes creating music easy for Anaheim elementary students Text
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News

01/24/2023, Minibeats Collaborates With Artists San Holo and LP Giobbi On New AR Music Snapchat Lenses
01/24/202301/24/2023, Minibeats Collaborates With Artists San Holo and LP Giobbi On New AR Music Snapchat Lenses
Announcement
01/24/2023
Announcement
01/24/2023
San Holo and LP Giobbi are now launching their own Lenses with Minibeats, transforming their hit songs into multimedia experiences for social expression and sharing. MORE» More»

Transform San Holo’s single “All The Highs” with interactive movements and create a psychedelic world with LP Giobbi’s track “Body Breathe.”

 

San Holo remixes his song with his Minibeats Lens.

 

Minibeats launched as a preview on Snapchat last month, bringing forth beautifully-designed AR Music Lenses in collaboration with artists, merging musical co-creation and visual creativity for fans. San Holo and LP Giobbi are now launching their own Lenses with Minibeats, transforming their hit songs into multimedia experiences for social expression and sharing.

 

"The combination of music and AR has introduced so many unique ways for artists to build a world around their music,” says Julie Nguyen at Jet Management. “The AR lenses that Minibeats have developed with artists like LP Giobbi and San Holo bring their music to life and provide a fun experience for fans to immerse themselves in the music beyond streaming."

 

Create your own AR world with LP Giobbi’s “Body Breathe”


 

Merging music with AR visuals and recording capabilities, Minibeats is at the forefront of a new era of social, multimedia creativity. Minibeats Lenses offer users a fun way to play with music  while supporting artists by providing additional exposure and monetization avenues for their music.

       



San Holo is a powerhouse artist and producer in the electronic space, selling out iconic venues including Red Rocks Amphitheatre and The Shrine. Minibeats channels his lyrics, “all of the highs, all of the lows” directly visualized through interactive AR artwork. His vibrant Lens allows fans to jump to different sections of the track just by moving their head, and even choose when to drop the climax of a song. Try the Lens here.


DJ, producer, pianist, and activist LP Giobbi brings her track “Body Breathe” featuring Monogem to Minibeats, channeling elements from her animated and illustrated music video into AR space. Fans can populate a virtual dancing garden with these animated illustrations, adding music to their scene as they place plants. This animation was done by a woman-led animation studio called OK Motion Club out of Atlanta, Georgia. Try the Lens here.



 

Minibeats will continue collaborations with artists to bring more Lenses to Snapchat, as well as their soon to be launched AR social music creation app featuring a revolutionary set of interactive musical experiences. 

 

 

ABOUT MINIBEATS

Minibeats is a spinoff brand of Artiphon – the Nashville-based tech startup known for its award-winning Orba and INSTRUMENT 1 smart musical instruments. Backed by Warner Music Group and other industry leaders, the Minibeats team previously released Scan Band on Snapchat, which became the #1 Lens at the Snap Partner Summit, as well as Orbacam for iOS, the first app that lets you create music directly in videos. Minibeats is currently seeking additional brand, artists, and industry collaborators for future lenses and AR Music apps. Drop us a line at press@minibeats.app. 

 

Announcement
01/24/2023

12/13/2022, Minibeats Launches on Snapchat To Play Interactive Songs in AR
12/13/202212/13/2022, Minibeats Launches on Snapchat To Play Interactive Songs in AR
Announcement
12/13/2022
Announcement
12/13/2022
Minibeats Launches on Snapchat To Play Interactive Songs in AR What’s a Musical Tattoo, and how do I get one? MORE» More»

Minibeats is a new AR Music platform enabling interactive music for social expression. Minibeats is launching first on Snapchat with a set of Lenses that let you play your own versions of artist songs paired with vibrant AR effects. Minibeats gives music lovers a new way to express themselves in radically approachable, highly visualized, and instantly shareable ways. 

 

Watch the introduction reel


 

Open any Minibeats Lens, and the world around you transforms into one that perfectly matches the mood of the song:

 

  • Decorate yourself with Musical Tattoos as you create your own version of “LOSER,” the hit single from KILLBOY (Atlantic Records). 

 

 


 

Minibeats offers a groundbreaking way for fans to connect with their favorite musicians. “I wouldn't be here without my fans, and I love being able to share my world with them,” says Canadian Singer and Minibeats collaborator Alice Glass. “Minibeats is exciting to me because it allows users to interact with my music in a personal way that hasn't been done before." 

 

 

Minibeats is launching with four interactive artist songs.

 

Minibeats Lenses on Snapchat also feature “Lenses with digital goods,” a first for Snap (and social media in general). With artists and labels eager to cut through the noise on existing media platforms, Minibeats enables interactive songs that utilize the latest AR and music tech, such as playable stem tracks. Minibeats goes even further by allocating artists a 50% share of their revenue from lenses, a bold new benchmark in an industry that typically offers sub-5% royalties.

 

Minibeats will launch their full-fledged AR social music creation app shortly after this teaser version launches on Snapchat, which will feature more artists and brands fans know and love. Minibeats is currently seeking additional brand and industry collaborators for future lenses and AR Music apps. Email press@minibeats.app to get in touch.



 

 

ABOUT MINIBEATS

Minibeats is a spinoff company of Artiphon – the Nashville-based tech startup known for its award-winning Orba and INSTRUMENT 1 smart musical instruments. Backed by Warner Music Group and other industry leaders, the Minibeats team previously released Scan Band on Snapchat, which became the #1 Lens at the Snap Partner Summit in 2021, as well as Orbacam for iOS, the first app that lets you create music directly in videos.

 
Announcement
12/13/2022

12/09/2022, Orba 2 Now Lets You Remix Artist Songs, Starting with Kimbra’s New Single
12/09/202212/09/2022, Orba 2 Now Lets You Remix Artist Songs, Starting with Kimbra’s New Single
Announcement
12/09/2022
Announcement
12/09/2022
New stem feature from Artiphon opens new possibilities for interacting with music; no production experience required. MORE» More»

Artiphon has launched a new feature for Orba 2 in collaboration with two-time Grammy Award-winning pop star Kimbra and others. Music lovers can now create their own versions of studio recordings using stem-based loops. Orba 2 is the follow-up product to Artiphon’s award-winning synth, looper, and controller. This new interactive stem experience is made possible by the device’s upgraded sample playback engine and app.

 

New Zealand-based singer, songwriter, and producer, Kimbra is one of the first to release a single in this innovative format. Her song “replay!” can now be loaded onto an Orba 2 so that anyone can create their own remix in seconds.

 

With Orba 2, fans will now feel like they are playing along with the artist. They’ll get a glimpse into the artist’s creative process as they make sonic choices that reflect the original vision. “I feel like my fan base is really going to connect with this because I think they're real listeners,” adds Kimbra. “I think this is a way I can live out some of my deeper values – of not just being a performer and entertainer – but the craft of songwriting and production.”

 

Stems are the isolated audio tracks that make up a fully-produced song, such as the drum or the chord parts. The user chooses when and which parts of the song to trigger by tapping and holding pads, creating a magical remix that is completely their own. This experience becomes especially interactive when paired with the built-in gestures such as Tilt and Bump, which add effects and translate the movements from your fingers and hands directly into sound. 

 

Play these new experiences from Kimbra, Annie Shred, and others in the latest version of the Orba 2 app, where you can load them from the Songs tab. 

 

About Kimbra

New Zealand-born pop star and two-time Grammy Award-winning tour de force, Kimbra, is readying her fourth studio album, A Reckoning. A Reckoning features singles “Save Me” and “replay!,” which channel heartbreak amidst a global pandemic into a bold new sonic territory. 

 

About Artiphon

Founded in 2011 and based in Nashville, TN, Artiphon designs smart instruments for the next billion musicians by combining hardware, software, and shareable content that anyone can play. The company’s electronics products, Orba and INSTRUMENT 1, are award-winning handheld smart instruments that let anyone create music wherever they go. Artiphon’s founder/CEO Mike Butera holds a Ph.D. in Sound Studies, and Artiphon’s investors include Warner Music Group, Shure Microphones, and other industry leaders.

 

Announcement
12/09/2022

10/21/2022, Orba 2 by Artiphon Arrives: With New “Artist” Sounds To Spark Music Making
10/21/202210/21/2022, Orba 2 by Artiphon Arrives: With New “Artist” Sounds To Spark Music Making
Announcement
10/21/2022
Announcement
10/21/2022
Orba 2 by Artiphon Arrives: With New “Artist” Sounds To Spark Music Making Taetro, Tom Thum, and others create presets as an interactive way for fans to play their sounds and create their own loops. MORE» More»

Orba 2 by Artiphon Arrives: With New “Artist” Sounds To Spark Music Making
 

Taetro, Tom Thum, and others create presets as an interactive way for fans to play their sounds and create their own loops.

 

 

To celebrate the launch of Orba 2, Artiphon has collaborated with popular YouTuber, producer, and beat maker Taetro and world-renowned beatboxer Tom Thum to release exclusive Orba 2 presets. This is just the start of Artiphon’s collaboration with a diverse and award-winning roster of artists: all excited to bring their music into this fan-playable format and expand the possibilities for music creation and inspiration on Orba.

 

See Tom Thum take his own sampled sounds for a spin

 

Tom Thum is one of the most prolific beatboxers of our time. He holds the record for the most-watched Ted Talk, which demonstrates his abilities and has reached 35+ million views on their platform, while he actively shares his vocal range through short-form performances on TikTok. Tom curated a set of his favorite beatbox percussive sounds; his vocal bass stretched and repitched, a rounded vocal tone, and a short blip sound for lead, all for the Orba 2. Tom pushes the boundaries of beatboxing in the same way Artiphon pushes the boundaries of music-making.

 

Taetro documents what went into making his custom Orba 2 sounds.

 

At-home producers look to Taetro for musical mentorship, as he shares the best, newest, and coolest gear in the market on his channel. With over 200k subscribers on YouTube, his content includes in-depth tech reviews that enlighten prospective creators who want to take their beat making to the next level. Taetro’s samples include gentle percussion, weighty bass, and handpan and lyre samples. Check out this behind-the-scenes look at Taetro’s new presets.

 

"With Orba 2, being able to be out, capturing sounds with the app and nearly instantly turning it into an instrument is empowering because, no matter your relationship with music, being able to do fun sampling things like that is huge,” says Taetro. “It can open up worlds for people, and people can interact with it in the same way they would by picking up a pen and doodling on a sketchpad.”

 

Additional tastemakers will release samples for Orba 2, transforming music making across genres and expanding the versatility of digital music creation. BPM Create is a mainstay for DJs and producers looking to get high-quality music and will release new presets on an on-going basis. Laura Escudé is the world’s first certified Ableton trainer and a music programmer who has toured with Kanye, Ariana Grande, Miguel, and American Idol. French electronic producer Fakear is an artist on CloZee’s record label Odyzey.

 

Orba 2 is now in stock and available at Artiphon.com, Guitar Center, Musician’s Friend, Perfect Circuit, American Musical Supply, zZounds, and many other retailers around the world. View Artiphon’s Where To Buy page for a complete list.

 

About Artiphon

Artiphon designs smart instruments for the next billion musicians by combining hardware, software, and shareable content that anyone can play. The company’s electronics products, Orba and INSTRUMENT 1, are award-winning handheld smart instruments that let anyone create music wherever they go. Artiphon’s founder/CEO Mike Butera holds a Ph.D. in Sound Studies, and Artiphon’s investors include Warner Music Group, Shure Microphones, and other industry leaders.

artiphon.com

 

Announcement
10/21/2022

05/31/2022, Orba 2 Lets You Play Any Sound in the World
05/31/202205/31/2022, Orba 2 Lets You Play Any Sound in the World
Announcement
05/31/2022
Announcement
05/31/2022
Orba 2 Lets You Play Any Sound in the World Artiphon’s new device puts real instruments in the palm of your hand. MORE» More»

Artiphon’s new device puts real instruments in the palm of your hand.

 

Everyone loves music. We hear it all around us; it’s a part of what makes us human. Now anyone can make it thanks to Orba 2, the evolution of Artiphon’s award-winning line of musical devices. With Orba 2, you can play any sound you can imagine, anywhere you like.
 

Featuring a brand new sound engine that includes audio samples, Orba 2 is the first musical device that packs an entire studio into the palm of your hand. This means you can play instruments like electric guitars and upright pianos and more adventurous sounds like vocals, found sounds, custom artist songs, and more. Imagine conducting an orchestra in the park—no strings attached and no screens required.

 

Watch the official Orba 2 introduction video on YouTube

 

Orba 2 players can also capture or import their own sounds to create unique instruments. With the press of a button in the Orba App, any sound can be turned into an Orba preset. For example, a bicycle bell, a bird in a tree, and your roommate’s singing can all be played, looped, and shared as a musical melody. 

 

Use the new Orba app to record sounds and make your own presets.

 

On Orba 2, you’ll never play the same sound twice. Orba’s touch and motion sensors combine to catch even the most subtle micro-movements. Orba 2’s improved ceramic-like playing surface simultaneously reacts to nine musical gestures: Tap, Press, Radiate, Tilt, Shake, Spin, Vibrato, Move, and Bump. Just as you’d never play the same pluck on a banjo or the same beat on a drumset, playing Orba 2 will be a new experience every time you tap in. 


 

Orba 2 allows you to record loops right on the device. Using Drum, Bass, Chord, and Lead, you’ll be able to layer sounds to create complete songs. Orba 2 can record loops up to 128 bars (up to five minutes!). Orba 2 also adds a new quantize feature that can snap your musical phrases to the beat so that every moment fits perfectly into the groove.



 

Even with its immediate playability and minimalist design, Orba 2 has surprisingly impressive music technology under the hood. You can use Orba 2 to control your MIDI-based software and hardware instruments (via USB-C or wirelessly via Bluetooth MIDI). It works with GarageBand, Ableton Live, Logic Pro, Pro Tools, Cubase, FL Studio, and any standard MIDI and MPE-compatible mobile app or hardware. 

 

“We want people to express themselves musically in their everyday lives,” explains Artiphon CEO Mike Butera. “We’ve dreamed of allowing anyone to play any sound they can imagine, anywhere they go, without worrying about historical instrument skills or abstract music theory. Orba 2 finally makes that possible.”

 

Orba 2 is now available to order at Artiphon.com, Guitar Center, Musician’s Friend, Perfect Circuit, American Musical Supply, zZounds, Uncommon Goods, and many other retailers. View Artiphon’s Where To Buy page for a complete list.


 


 

About Artiphon

Founded in 2011 and based in Nashville, TN, Artiphon designs smart instruments for the next billion musicians by combining hardware, software, and shareable content that anyone can play. The company’s electronics products, Orba and INSTRUMENT 1, are award-winning handheld smart instruments that let anyone create music wherever they go. Artiphon’s founder/CEO Mike Butera holds a Ph.D. in Sound Studies, and Artiphon’s investors include Warner Music Group, Shure Microphones, and other industry leaders.

 
Announcement
05/31/2022